Alex grew up in Battle Lake, Minn., embracing Otter Tail Lake in all its forms (think: pontooning with family, fishing with her now-husband, and ice fishing with her dad). She and her younger brother went to school in neighboring Underwood, a small-town school with just 500 students K-12 where she loved getting to know nearly everyone.
After high school, Alex packed up and moved to attend the University of Wisconsin–Stout for Apparel Design, creating her own patterns, sewing outfits, and, yes … pulling all-nighters! A year and a half later, she switched majors and got her bachelor’s degree in Professional Communication and Emerging Media – which encompassed journalism, marketing, technical writing, public relations, and more – and a minor in Applied Photography.
Along the way, she studied nature photography abroad in the Galapagos Islands in Ecuador and even landed an editorial internship at C Cali Style magazine in Santa Monica, Calif. Prior to Hatch Realty, Alex was a blogger and features journalist for The Forum newspaper in Fargo before joining the marketing team at Bell Bank.
After more than a decade of dating – and a pandemic-postponed wedding – Alex finally married her high school sweetheart, Dalton, in July 2021. They settled down in Horace, N.D., just south of Fargo where they enjoy the small-town lifestyle they grew up in.
When they’re not working, Alex and her husband soak up Midwest summers by playing golf, teaming up for sand volleyball, and enjoying beautiful days on the water. In the winter, you’ll find them playing indoor volleyball and golf, attending Snocross races, ice fishing, bowling, and getting together with friends for a good laugh.
As an extrovert and connector, Alex’s WHY has always been people. She derives energy from meaningful conversations, the opportunity to inspire, advocating for others, and showing people just how incredibly special they are as individuals.
Alex’s interesting fact is that while it may be difficult for short people to see the top shelf at the grocery store, it’s equally as difficult for tall people to see the bottom shelf. (She may have learned this from experience with more than a foot difference in height between her and her husband, ha!)