Carrie Hoefer

Social Media + Branding Coach


Carrie was born and raised in California and will always be a Cali girl at heart.  She visits her family there at least once a year and loves every minute of being in the Golden State.  Although she misses the mild temps and ocean air of California, she is happy to have settled in the Midwest where life is peaceful and serene.  

After high school, Carrie enlisted in the U.S. Army as a Combat Medic and Behavioral Specialist and eventually met her husband, Jon, while they were stationed together at Fort Bliss in Texas. Afterward, she attended Minnesota State University Moorhead and graduated with a bachelor’s degree in Multicultural Studies and a minor in Women Studies. 

Together, Carrie and Jon have 4 children  Haylie, Luke, Averie, and Jake – and two sweet white labs named Ann and Wendell.

Prior to joining the Hatch team in Bismarck, Carrie was a stay-at-home mom for 13 years. She says being a mom is her greatest joy and the biggest gift, and she is so grateful to have been present for all of those precious moments. Along the way, Carrie also ran her own online clothing business and discovered her passion for marketing and social media.

When she’s not working, Carrie enjoys constant learning, hiking with her dogs, competing in races and triathlons, traveling with her family, swimming in the ocean, trying fresh places to eat, and watching her kids experience new activities and places along the way.

Carrie’s WHY is to inspire and encourage people, especially women, in her world. She does this through her personal social media platform, called “Home Sweet Hoefer,” where she challenges women to “toe the line of life with me” and “bring in the good.”

A tip from Carrie: “Your vibe attracts your tribe.” When it comes to social media, worry less about the numbers and more about connecting and building relationships. Even though your presence may be virtual, social media can still allow your audience to know you on a deeply personal level, if you’re willing to be real.